Financial wisdom from the hit TV series, Yellowstone

I was watching season 3 of Yellowstone the other day and was surprised to come across a huge money principal! This is something I strive to live by and something that I talk about deeply with my clients. Here it is: our values should dictate our money decisions. When we have a clear understanding of our values, it is easy to make decisions and align our finances.

For those that haven’t seen Yellowstone, here is a quick synopsis. John Dutton, the show’s main character, owns one of the largest ranches in Montana. This ranch has lasted for generations in the Dutton family and nearly everyone wants to take it away from him and his family. In the episode I was watching, a large real estate development company offered John Dutton $500,000,000 for 50,000 acres of land. That is half a billion dollars!!!

What shocked me, is that it took all of 2 seconds for John to respond to the offer. His answer was NO!

A massive amount of money was dangled in front of John, and he had to make a huge decision that could bless his family for generations. So why did he say no? Because there is nothing more important to John than his land. Because John made a promise to his father that he would never sell the land, not even an inch! One of John’s most important values is his integrity, and that he is a man of his word. He told his dying father that he would never sell the land, and that is why it was a quick and easy decision for him.

What are your most important values? Are your lifestyle and your money decisions in alignment with what’s important to you? One of our biggest jobs in serving our clients is helping identify their values and then align their finances accordingly.